KADUNA ….The Special Adviser to Kaduna State Governor on Media and Communication, Mr .Muyiwa Adekeye, has urged the media to be neutral and accountable in the coverage of the forthcoming elections.
Adekeye made the call during the inaugural lecture series of Kaduna State Media Service on Thursday in Kaduna with the theme of the lecture was `Media practice, Ownership and Ethical Dilemmas in Election Coverage.’
According to Adekeye , no matter the ownership, professionalism and ethical conduct are necessary in guiding the operations of any media organization.
While stressing that , “Freedom of speech is a settled matter in our democratic society, he noted that press freedom is very essential in providing right information beneficial to all.
He added that no matter the level of overbearing of media owners, as long as the truth, facts, objectivity are not sacrificed, there would be little problem.
Adekeye said that the National Broadcasting Commission and other agencies responsible for regulating the media must work to ensure that the media defends the truth and remain apolitical.
According to him, the state government has allowed its media outfit to operate independently without interference.
He said the government vision is to help the media organisation foster statewide coverage of communities through quality programs.
Chairman of the occasion, Prof. Mohammed Tanko, who is also the Vice Chancellor of the State University, said the lecture was initiated at the right time as Nigeria battles with problems of hate speeches and fake news.
Tanko, who was represented by his deputy, Prof. Abdullahi Ashafa, said media ethics was an aspect of journalism with a lot of challenges involving respect of life, rule of law, legality and human right.
He noted that media ethics also revolve around moral ethics and values requiring balance and ability to meander through ownership and control to properly inform the public.
The Vice Chancellor said that no matter the situation, media practitioners must transmit the truth, be transparent and stand by it irrespective of the situation.